Impulse, single-serve and health-led: the category has grown every year since 2019. Here's how to merchandise it.
Functional shots occupy a sweet spot: a clear health promise, a price point under £3, and a footprint small enough to sit beside the till.
The counter display does most of the work. Keep ginger at eye level, rotate a seasonal hero (turmeric in winter, lion's mane in exam season) and keep the back-stock chilled for freshness perception even where it isn't required.
Our trade pack includes planograms, shelf-talkers and a 14-day sell-through guide.
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