News & insights
Short, useful reads for buyers and partners, what's behind the products we stock and how to sell them well.
Innovation4 min read
Ultrasonic extraction, explained: why 95% matters
Conventional steeping recovers a fraction of saffron's crocin and safranal. Ultrasonic cavitation changes the maths, and the flavour.
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Trade3 min read
Why functional shots are the highest-margin 30 ml on your counter
Impulse, single-serve and health-led: the category has grown every year since 2019. Here's how to merchandise it.
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Health5 min read
Sargol, Negin, Pushal: how to read a saffron grade
Three words that decide the price per gram. A short guide for buyers who want to stock saffron with confidence.
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